Tesco Bank Pet Insurance - Approved by pets

I’m not saying pet insurance is silly, but this campaign definitely is. And it worked wonders. To be able to say Tesco’s pet insurance was approved by pets, we needed pet voices, so we recruited two amazing comedians to VO two special animals: a way-too-up-its-own-ass cat and a very enthusiastic dog. To make it stunningly sillier, we gave them opposable thumbs so they could give us a thumbs up - Comedy gold if you ask me. Let’s just say this campaign should be taught in ad schools as gold standard.