Chernigivske - The beer with a Ukrainian heart

This is a beautiful project I had the privilege to work on from beginning to end. After its brewery was shelled, we helped Ukraine’s most-loved beer escape the war to become a symbol of hope and raise funds to help those fleeing to neighbouring refugee camps. We helped Chernigivkse contribute to raising over a million pounds in donations. It was recognised with a Bronze in PR at Cannes Lions 2023.