Visa - Level up your game - A social-first 360 ccampaign

How do you move GenZ from apathy to enthusiasm about the Olympics? You go where their attention is, and you give them new reasons to root for the athletes.

During the Paris 2024 Olympics, Visa wanted to inspire everyone to push their passion to new heights. To show their commitment to empowering young individuals, we teamed up Team Visa athletes with a talented crew of creators to produce a series of innovation projects to support and inspire the next generation of makers. 

These collabs resulted in unique real-world ideas like the first-ever videogame featuring a real Paralympian, The first-ever Olympic swimmer turned into a live musical instrument, The first prosthetic leg turned fashion statement and The first fencing sabre that makes music with its movement.

Every step of this journey was documented and turned into six docu-series fit for social and a big film to tell all these stories together. A massive endeavour shot over three months that gave Visa a reach in social they could only dream of.

FILM - Shot by Salomon Lightelm over 3 days in Prague: